Sunday, June 6, 2010

Social Networking is really Social Broadcasting

Social Broadcasting
OK. To the view of this blogger, the term "Social Networking" is not only inappropriate, it's illogical. The correct term is really "Social Broadcasting" and if more people thought that way, they would understand how media has really changed over the last two decades and how to take advantage of the tools available to them.

Two events led to the use of the term Social Broadcasting for this blogger. First, on April 10, 2008, James Earl Buck used Twitter to get out of an Egyptian jail. What happened was that Buck, a University of California at Berkeley, or "Cal student", was in Mahalla, Egypt reportedly covering an anti-government protest when he and his colleague Mohammed Maree were arrested.

While being transported to jail, James Earl Buck used his cell phone to send a message that read "Arrested." (If it were me, I'd have sent a tweet rather than a message.) Eventually, bloggers and friends at Cal and around the World were activated. They got him a lawyer, and got him out of jail.

The second event is that a number of people, generally over 40 or 50 years of age, and for the most part in the advertising industry, ask why they should "do" social networking. They want to know why they should connect with people they do not know.

On Linkedin, the busines-oriented social broadcasting system, that question comes up so frequently it's become annoying. I give the same answer all the time: to get out a message. That's when I realized the reason many don't do social networking is because the very term itself is misleading. It's social broadcasting.

According to Wikipedia, the definition of "Broadcasting" is:


"..the distribution of audio and/or video signals which transmit programs to an audience. The audience may be the general public or a relatively large subset of the whole, such as children or young adults."


But that definition is outdated because it implies the use of electronic communications as practiced in the 20th Century with television and radio. The Internet changed all that, as websites and blogs, and mobile devices allow us to send text messages.

So, to that old definition of "broadcasting" one only has to add the word "text" to understand my point, so the definition now looks like this;


"..the distribution of text, audio and/or video signals which transmit programs to an audience. The audience may be the general public or a relatively large subset of the whole, such as children or young adults."


Think about that: "The audience may be the general public or a relatively large subset of the whole, such as children or young adults." It can also be your Facebook friends and Twitter followers or YouTube subscribers. Or all of them.

In my case, it's all of them. Zennie62 YouTube video distribution is done at times using Tubemogul, which permits me to upload one video to as many as eight different video distribution sites. Then the same video automatically goes to my Facebook, Friend Feed, and Twitter accounts. This is also true for Zennie62.com blog posts.

The distribution to my network of followers, friends, and subcribers is something I call my "horizontal broadcast network." Why? Because its "cross-platform," that is from Twitter to Friend Feed to Facebook and so on. Each one of those systems is a platform.

My "vertical broadcast network" is simply the number of people in that platform I have as friends, followers, or subscribers.

So by adding platforms you expand your network horizontally. By adding more people in each one you grow it vertically.

I use the Social Broadcasting System to get out information. My Facebook page is listed as for "networking." I'm not concerned about privacy issues on Facebook because there's nothing on it I don't want people to see. Many of my Facebook friends are people I have not met before. I'm using it for Social Broadcasting.  On Twitter, I practice "retweeting" which is just a way of passing on information from one broadcast network, or set of Twitter followers, to another - in this case, your own.

This is no different than the old newspaper distribution system of subscribers. In that case, one newspaper had so many subscribers. From the newspapers perspective, some knew the writers and publishers, but most did not.

But Social Broadcasting's cross-platform reach brings in the concept of going to a Twitter stream which is a lot like tuning into a radio station while driving. You can stay there or find another station. On Twiter, you can follow and unfollow with ease. That action alters the flow of information to you, and changes your broadcast reach as well.

Note that I did not mention who you should follow or friend. That's not the point, and marks the difference in thinking. The objective is to have a wide a reach as possible. Period.

You're in the broadcast business, like it or not, and for the simple reason that you can't perfectly control what anyone consumes that you chose to put out there.  If it's something that your friends, think is worth sharing with someone you don't know; you're plan of control is trashed. Once it's out, it's gone.

If you think about Social Networking as Social Broadcasting, then you see we're all really social broadcasters. And that's how media has changed and why Old Media suffers. Communications technology has caused millions of small media production efforts to spring up, if we consider cell phone and especially smart phones.

An advertiser can chose to sponsor a media effort with someone you and I never heard of just because of that person's reach. And that person may have just a computer, a blog, and a cell phone. Two decades ago, that was unheard of; ad money flowed to newspapers like The New York Times and The San Francisco Chronicle and The Chicago Tribune.

Not any more.

What, then, is the answer for The New York Times and The San Francisco Chronicle and The Chicago Tribune? To team up, or buy up, blogs and websites. That's the only way to expand the Old Media brand. Not one of the Old Media companies can make as many blogs that have the same impact as buying existing ones with set a audience Social Broadcasting base (because they're likely to have a Twitter account and YouTube accounts as well).

The other answer is to copy Associated Content, Examiner.com, and Gather.com, and add writers and pay them based on a traffic-based estimate.

Or perhaps the best approach for Old Media (The New York Times and The San Francisco Chronicle and The Chicago Tribune as examples is some combination of both.  

From the ad agency perspective, the idea that Social Networking doesn't work can be changed if the agency thinks of it as Social Broadcasting. Then the idea of "media buys" is much different and extends far beyond television and into not just blogs and websites, but someone's Twitter account too.

But even with all that, it's only a dent (but if played correctly a big one) in the total sea of media producers. Why? Because that set of people includes you and me, and the teenager with the cell phone who texts every minute about every thing, and uses Twitter to retweet any tweet on Justin Bieber.

We're all social broadcasters. We're just too busy thinking of social networking to see it.

Friday, June 4, 2010

McDonalds Shrek glass recall: thank Rep. Jackie Speier (D-CA)

Movie product tie-ins are common and many new products are aimed at kids. That's why the news of the McDonalds Shrek glass recall is so terrible. But first, thank the Office of Congresswoman Jackie Speier for the discovery of the problem.

According to the San Francisco Chronicle via the Associated Press, there were 12 million McDonalds Shrek glasses on the market: all of them must be recalled after a discovery by the U.S. Consumer Product Safety Commission.

The glasses are tainted with Cadmium, a carcinogen that can cause "long term adverse health effects." While that's in the recall notice, along with the news that the discovery came from the Office of Congresswoman Jackie Speier from California, that news is buried way down deep in in the Associated Press article.

The article also makes it seem as if the Consumer Product Safety Commission made the discovery. You have to read the entire, long work to see that it was Rep. Jackie Speier's office who made the find base on an anonymous tip. Spier issued this statement:

"Our children's health should not depend on the consciences of anonymous sources. Although McDonald's did the right thing by recalling these products, we need stronger testing standards to ensure that all children's products are proven safe before they hit the shelves," said Speier. "Cadmium is a toxic substance that is extremely dangerous to the developmental health of children."


Here's the text from the recall notice and the link to the web page containing it:

McDonald’s Recalls Movie Themed Drinking Glasses Due to Potential Cadmium Risk

WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.

Name of Product: “Shrek Forever After 3D” Collectable Drinking Glasses

Units: About 12 million

Manufacturer: ARC International, of Millville, NJ.

Distributor: McDonald’s Corp., Oakbrook, Ill.

Hazard: The designs on the glasses contain cadmium. Long term exposure to cadmium can cause adverse health effects.

Incidents/Injuries: None reported.

Description: The “Shrek Forever After 3D” collectable drinking glass are 16 ounce glasses that came in four designs, Shrek, Fiona, Puss n’ Boots, and Donkey.

Sold exclusively at: McDonald’s restaurants nationwide from May 2010 into June 2010 for about $2.

Manufactured in: United States

Remedy: McDonald’s is asking consumers to immediately stop using the glass out of an abundance of caution. Visit www.mcdonalds.com/glasses for additional instructions on how to obtain a full refund.

Consumer Contact: For additional information, contact McDonald’s toll-free at (800) 244-6227 between 9 a.m. and 5 p.m. CT Monday through Friday or visit the firm’s website at www.mcdonalds.com/glasses

Note: CPSC was made aware of issues with this product through the Office of Congresswoman Jackie Speier from California.


If you want to thank Rep. Jackie Speier's office, visit their website here:  http://speier.house.gov/

Monday, May 31, 2010

Tila Tequila in row with Zennie62's Nikki Raney

Nikki Raney has advice for Tila
Tila Tequila is a celebrity who's very familiar to readers of this space. The combative reality TV show star, and former wife-to-be of the late Casey Johnson, loves to get in the mix with people.  First it was Perez Hilton and now its Nikki Raney.

Nikki Raney is a star blogger and journalist at Zennie62.com.    But before we look more into that and her row with Tila Tequila, some background on Tila Tequila from this space' perspective.

In the middle of accusing San Diego Chargers Linebacker Shawne Merriman of assault, when he was just trying to stop her from driving drunk, this space revealed what Tila said about herself:

"i like people who are really fucked up...I am very high strung and suffer from multiple personalities...I do a lot of things that are self destructive. I try not to...I am also bi-polar so that should explain my irratic postings."

Here's the video on the entire incident between Merriman and Tila Tequila:



Of course, the charges against Shawne Merriman were dropped and after it was revealed that Tila lied; Tila Tequila said she did not drink but in one video was seen living it up with the bubbly.

After that, Tequila tried various ways of gaining attention, which just drew more critics, who then criticized her. That led Tila Tequila to start her own blog called Miss Tila OMG, with the idea of getting gossip revenge on all who said mean things about her. In other words, a gossip blog.

But Tila Tequila doens't want to be called a gossip blogger; she says she's a journalist. That's 180 degrees opposite this blogger, who never claimed to be a journalist. Fortunately, Nikki Raney was here to provide much needed guidance to the poor celeb, but Tila wasn't having it.

Tila blocked Nikki Raney from commenting on her blogsite. Now unlike some commenters Nikki is not hateful and gives great feedback. In fact, that's how Nikki Rany came to be at Zennie62.com. She's a celeb gossip and "future of media" blogger and gaining a following. One that's sure to increase after this row with Tila Tequila's put out there. Here's Nikki's blog post comment on that:



Today, Tila Tequila called herself a journalist on her blog. That was the last straw for me...Somehow, Miss Tila finds a way to incorporate herself into every blog entry.

I really never wanted to post a rude or judgmental post about anyone, but I think that enough is enough. I already wrote how there is a difference between blogging and journalism, but this is something that needs to be addressed.

Tila Tequila has blocked me from commenting on her blog, because of how critical I have been. This is not meant to be a hateful rant, but meant to inform and educate about what blogging is.

Tequila claims to run a celebrity gossip blog which costs so much money to run, but it is filled with articles that are about things that happened a few days prior. She also has a section called "hottie of the week" which she has updated five times in the span of 3 days. She has made herself "hottie of the week" three times.


In her blog post Nikki does a great job of exposing Tila's mistruths; it's worth reading and part of a three blog series on Tila; you have to read about Tila as "an army of one" here: click.

I closing, this blogger has nothing but love for Tila Tequila. (If Tila wants to call herself "hottie of the week", cool, but include some other women!) We all know this is a game; bloggers, you can't take it too seriously or you lose grip on reality. Let's hope that hasn't happened to Tila.

Stay tuned. And hey Tila, treat Nikki well, will ya?

Monday, May 17, 2010

YouTube Turns 5: My YouTube Story - Zennie62



YouTube turns 5 years old and this is my third installment to celebrate YouTube's fifth birthday.

 This blog post presents the video called YouTube Turns 5: My YouTube Story.

For me, all of this started when I was using a camcorder at the 2006 NFL Draft and interviewed my friend Oakland Raiders Legend and Stanford Hall of Famer Michael Dotterer as we were walking to 21 Club restaurant in New York City.

On the way, Michael said "you're a vlogger, You should start video-blogging" or words to that effect. He also mentioned an online show called Rocketboom.   That was here:



Later that year I was lucky enough to attend Vloggercon in San Francisco, and met a lot of interesting people including Irina Slutsky and Schlomo Rabinowitz, who produced the event:



The stars of Vloggercon were Amanda Congdon and Andrew Michael Baron the founders of Rocketboom. While not YouTube stars, Amanda and Andrew's daily video news show with videos hosted on their own site, drew as much as 125,000 viewers a day, and over 1 million during their celebrated argument over control of the company. That happened just a month after this presentation:



While their argument was nasty and publicly displayed it served to shine light on the value of video-blogging and vloggers.

It was also an example of what was possible for me.

In 2007 I became a YouTube Partner, which means I draw a monthly check based on the views my videos generate. That set in motion a number of events, from being on the CNN / YouTube Democratic Debate and the "coin question"...



Which now-Vice President Joe Biden answered very well at the debate:



That started a major change in my life and led to to being on my first national TV show, and on CNN, and one of my favorite videos:



And later that year I met YouTube Founder Chad Hurley at the BizWorld Luncheon:



Then there was the 2008 Democratic National Convention, and CNN's Jessica Ellis found me to be their on the scene iReporter. Of course, YouTube was right there with me and Matthew Modine and Willie Brown:



As of this writing I have posted 942 videos on YouTube and heading toward my 1,000th. I officially joined YouTube in April of 2006, so I'm past my 4th year mark with YouTube. But what's changed is that now I feel like I'm part of the YouTube family:



YouTube and vlogging have made me a better, more confident, and more thoughful person. It's actually helped my game business Sports Business Simulations, and for me, now, I have two jobs that I have to figure out how to merge into one. Whatever it comes to be, YouTube will be a part of it.

And yes, YouTube fixed my Channel, Zennie62.

Wednesday, May 12, 2010

Atlanta Bar and Grill Max Lager's has Atlanta Beer Week



Max Lager's Atlanta 
You may remember Max Lager's American Bar and Grill on 320 Peachtree Street in Atlanta as a place I visited while in Atlanta for Mom and during the Winter Olympics? Well, I'm back and this time the place that feels like Cheers has something called Atlanta Beer Week on May 16th through May 23rd.

In the video above Jessica took her first attempt at vlogging and scored a "A" in talking about the event. She also told me there's going to be some kind of happening each day during the Atlanta Beer Week period, from Acoustic Sunset and Max Brews at 6:30 PM on May 16th to a tour or the "great beer nations" on the 23rd.

I just wonder how far around the World one can go?

At any rate, check out Max Lager's when you're in Atlanta, and as a note this promo was done even though I paid for the great food and drink! And I'd do it again. I always have fun at Alan LeBlanc's place in downtown Atlanta. And give Jessica the business, if you know what I mean!

www.maxlagers.com

Sunday, May 9, 2010

Happy Mother's Day to everyone!

Suburban Atlanta, GA - Happy Mother's Day everyone! I can't remember missing celebrating Mother's Day and it was vitally important for me to give my Mom the gift of my help here in Georgia. See, my Mom still insists on working, and I see that as a personal failure on my part because I believe if I made enough money she would not have to work. I give her money each month, as of this writing it helps but not enough to compel her to just stay at home.

Yet as I write this, i'm not sure that would keep her at home cooking and tending garden. While she does do that - tend garden and cook - I really think working around people is Mom's way of staying connected. She's a United Airline retiree but if United called, she'd answer it in a heart beat.

Mom's tried working for me but following Internet trends can be boring if you really like being out and about with folks. Not that I don't, but that's my Mom. It's good therapy for the passing of friends over time.

The one curse of old age is that your friends die. While the logical and uncaring mind would say "just make new ones" it's also a young mind that would form such a thought. Friends are supposed to be and are special people in your life. Friends know you. They're the people who have license to open your door without knocking or tell you what they think because it's for your own good.

Friends are people who borrow money from you and pay you back. They keep your secrets, well, at least the ones that are worth keeping. When you lose friends you lose a part of you. (And while I'm thinking about it, for those who are dating and hear the words "let's be friends", anyone who says "we're friends" and does not meet the criteria above isn't a friend. Don't kid yourself. In my experience, real friends come with benefits. But enough about that for now.)

I think if I were married with kids that would keep Mom at home because kids are the center of her life. It doesn't matter who you are, if you're around my age, your my Mom's kid and she talks to you that way.

I remember a neighbor of mine mistakenly and she will tell you stupidly poured gasoline on the side of the street in full view of my Mom, who was visiting. Well, she got it from my Mom. And while I didn't know her well at the time, and do didn't know what to expect as a reaction, I realized Mom has a way of putting things such that people know she cares and isn't being malicious. She has that way about her.

But fortunately, even though I'm not a father and believe I'd be an incredible one, I'm also not suffering through a divorce or discovering that my wife's cheating on me, either. So, I suppose there's a bright side too.

But I digress. I'm here for my Mom, who I love very much and always will. From the practical perspective, she's my only remaining family and I'm the only child, so I travel here each month to help her. But even if that wasn't the case, I'd be here anyway!

Happy Mother's Day! Give your Mom a kiss if she's near by and a call if she's not - even if you argue with her, at least enjoy that you're able to!

Thursday, April 15, 2010

IRS tax day freebies 2010 at Starbucks, Cinnabon; help the homeless

Today is April 15th, IRS Tax Day. That day where people get their last files together to make a list of fiscal expenditures and get their tax report in to the government before midnight.

While today may be a day of dread, fear not, for it's also a time of IRS tax day freebies 2010. Now the trouble is while this is a national trend, not enough retailers or eateries are actually sending out press releases announcing a marketing effort. If this blogger were in the restaurant business, everyone would get a free drink if they purchased a meal and could prove they just filed their taxes.

Now there is one company that seems to get "IRS tax day freebies 2010:" Starbucks. If you bring in a reusable mug on April 15th, or today, you get a free brewed coffee according to their website. Cinnabon, who makes those great, big cinnamon rolls with the thick frosting on top, is also part of IRS tax day freebies 2010.

Between 6 PM and 8 PM at Cinnabon, you can get two free cupcake bites to, as the website reports, "make it less taxing." But if you do this, I personally ask that you give your free cupcake bites to someone who needs food. It's personally sad to see people sitting or begging and know that retailers have these freebees that someone homeless generally doesn't know about.

So if you see someone near by, think about them.

Stay tuned.

Sunday, April 11, 2010

Texas Stadium implosion end of beginning of Dallas Cowboys



Watching the video of the implosion of Texas Stadium is a hard thing for this blogger because it marks the end of the beginning of The Dallas Cowboys as America's Team, and the end of a period in American Culture where Dallas, Texas was new and all things seemed possible. The Texas Stadium implosion also sadly marked the end of one major tactile memory of my teenage and college years.

I was a huge Dallas Cowboys fan. Not the typical fan, though. I was attracted to the Dallas Cowboys because my Mom had befriended Oakland Raiders Defensive End Otis Sistrunk. Otis was a large and very nice man who announcers joked was from The University of Mars. Sistrunk came over for a visit in 1976; I was underwhelmed. At the time, football had no place in my life.

I saw football as a major part of an American cultural problem. When I was six, my late grandfather said I should play football; But I said all the blacks played; I wanted to coach. I thought it was weird that the all the players on TV were black but all the coaches were white. That was why I paid no attention to football; I was into science fiction and Star Trek.

But when I figured my Mom was going to be friends with this guy, Otis Sistrunk, who I'd never heard of, I'd better read something about the game. So I found and bought - well, had bought for me at the time - a big thick book called An Encyclopedic History of Pro Football.

The book had different sections and Otis was in it. But nothing interested me except a chapter at the back called "A Strategic History of Pro Football". This part of the book had diagrams of plays that were ran through the history of the game. And it had a special area on Dallas Cowboys Head Coach Tom Landry.

The segment explained that Landry used multiple offense and "pre-shifting" and brought "engineering concepts of feedback and control theory" to the development of The Flex Defense. As one who was interested in engineering, I found a reason to be interested in football and a fan of The Dallas Cowboys.

I subscribed to The Dallas Cowboys Weekly, and yes kept my issues for the Dallas Cowboys Cheerleader centerfolds. But my dream was to visit Texas Stadium. On August 21st, 1979, I got my wish.

My Mom took me to Dallas and Texas Stadium as a one-day birthday gift. It was The Dallas Cowboys v. The Pittsburgh Steelers in a preseason rematch of their epic Super BowlXIII. What struck me at the time was how simple Texas Stadium was. The corridors were wide, but all concrete. I guessed the luxury I expected to see was reserved for the famous luxury boxes. I read that Dallas Cowboys Marketing Director Tex Schramm sold them to pay a private bond issue to build the stadium. In fact, that was how I learned what bond issues were.

After the game, I was hooked on the Cowboys and their defensive strategy. That led to a letter I wrote to then Dallas Cowboys Defensive Coordinator and NFL Hall of Famer Ernie Stautner. In the letter, I asked what "keys" Bob Breunig, then the Cowboys middle linebacker, looked for while running the "Flex Defense."  To my surprise, the letter he wrote back invited me to the Dallas Cowboys offices! So in July of 1980, I went back to Dallas.

I was allowed to see six reals of film: Dallas Defense v. The I Formation One, Dallas Defense v. The I Formation Two, Flex Strong: Quality Control, Flex Weak Quality Control, Flex Strong, and Flex Weak. What I noticed was that because the defensive lineman in the Flex started over the offensive player, then moved to a gap, an offensive lineman could actually block a defender before that person moved to their gap position.

That happened to Dallas Cowboys Defensive Tackle Randy White, who was head up on New England Patriots Guard John Hannah. The Patriots were in what the Cowboys called at that time "Brown Right" formation. In that, the tight end was on the right, the fullback behind the quarterback and the halfback behind the weakside offensive tackle. The fullback at the time was Sam "Bam" Cunningham. The Cowboys were in "Flex Strong", which is why White was head up on Hannah; White's assignment was the gap between Hannah and the Pats center. He never got there.

John Hannah blocked Randy White so hard and fast that the gap opened because the other defenders were flowing to their positions but not White, and Cunningham flew through the truck-sized hole and raced 56 yards for a touchdown.

When Ernie Stautner came in to check on me, I asked him about that, and he gave me a chalk talk on where White should have been. But with all of that, my love for The Cowboys and for Dallas and Texas Stadium was cemented. I found The University of Texas at Arlington because I wanted to study city planning in Dallas.

Dallas, Texas was growing at the time and basking in the glow provided by the success of the Cowboys and the TV show Dallas. I lived in Oakland; Dallas was everything the Bay Area was not: hot weather, steel and glass buildings, cranes all over and new. Everything seemed shiny new.

Of course, then I went to college and while I enjoyed my four years at UTA and the friends I met and still have today, I felt that Dallas and "The Metroplex" was 15 years behind the Bay Area socially, so I worked to come back. I was accepted at at graduate school and The City Planning Program at Cal Berkeley in 1985.  But before I left, I got a chance to go to a number of games at Texas Stadium.

The one I will remember isn't a Dallas Cowboys game; it's an SMU game.  SMU played Texas-Arlington at Texas Stadium and SMU, which had Eric Dickerson and Craig James, ran all over us.

They called Craig and Eric, "Dicker-James" and I think it was KRLD's radio announcer Brad Sham who came up with the name.  What I remember was my friend at UTA Shelly Gruwell saying "Look at them go" in that Texanese drawl of hers, over and over again.

My love for the Dallas Cowboys never diminished until a man named Bill Walsh came along with an innovative passing game - that's another story for another time. But part of that reason too was how new Dallas Cowboys owner Jerry Jones handled the late Coach Tom Landry; by announcing on radio that he fired him. That was how Landry learned of his ouster.

Gil Brandt was the Cowboys Director of Player Personnel and the architect of the great Cowboys teams as well as the pioneer of using computers in the player scouting process. Gil was locked out of the Cowboys Headquarters.

It took me a long time to get over that. I've since met Jerry Jones and really admire him as a business man. But the "Landry issue" will always stick with me. Texas Stadium was a symbol of that. But also of a certain hubris and free-spending era, too.

In defense of Jerry Jones, Jones discovered a lot of fiscal overspending by the Cowboys management when he took over the organization. Jones cut the fat and caused the Cowboys to turn a profit.

One can say the new Cowboys Stadium is Jerry Jones way of saying "The Cowboys were OK then, but this is what they should be. An example for the sports World."

I'll miss Texas Stadium. May it rest in peace.

Thursday, April 8, 2010

Watch The Masters and Tiger Woods online live here

Related searches: watch masters online, watch masters live, watch the masters live, masters odds, 2010 masters favorites

Thanks to ESPN and a some simple coding by this blogger, you can watch the 2010 Masters live online below. All you have to do is click on the image of Tiger Woods at The Masters Press Conference and since this post goes to Facebook, it should work there as well:



Photo Tiger Woods


As of this writing, 67-year-old Tom Watson heads the leaderboard at The Masters. Watson is followed by Lee Westerwood and Phil Mickelson. Tiger Woods, once even, then 2 under par a moment ago, is now 3 under par and just 7 shots back of Watson with 9 holes to go. Here's the leaderboard (you need a frames capable browser to see this, otherwise click here).



Stay tuned. And let me know what you think; I'm trying to make my blog posts more multimedia.

Thursday, March 25, 2010

Georgia Aquarium Planet Shark Tour in Atlanta, GA



The Georgia Aquarium and the Planet Shark exhibit are a must see if you're visiting Atlanta, GA. With the exception of the giant fish-shaped "G" that's visible from a distance in downtown Atlanta, The Georgia Aquarium is rather unremarkable in its exterior design, but the interior more than makes up for it, as well as the story of how it came to be.

Now, what's this blogger doing at The Georgia Aquarium? Simple. Atlanta, Georgia has become a second home because my mother lives their and one of the obligations of being an only child is going back to keep my widowed mother company and give help around the house. Given the time spent in Atlanta, getting involved in the local culture was logical.

An internet marketer working with the Georgia Aquarium happened to issue a tweet from the Georgia Aquarium twitter account that a "Planet Shark blogger day" was to be held. I happened to see the tweet, signed up and asked permission to use my camcorder to make the video blog that's part of this blog entry.

Frankly, the Georgia Aquarium Planet Shark Tour video was coming out to be rather boring until Hanna literally happened by, but I'll get to that in a moment.

The experience started with a host in the video who at first didn't seem familiar with the idea of being video-blogger. The gentleman was trying to talk around the camcorder rather than to it. But after he realized it was a serious production, the host explained that The Georgia Aquarium was started via a $250 million investment by Atlanta resident Bernie Marcus, who established the Home Depot store chain.

The Georgia Aquarium is the World's largest with over 8.1 million gallons of water, and a perfect example of how well-heeled residents of The South have literally spent cities like Atlanta and Dallas into World-class status. With Dallas, it was the totally-privately-financed Dallas Arts District and the Dallas Symphony Hall at its center. With Atlanta, it was the creation of CNN by Ted Turner, the 1996 Atlanta Olympics, and now the Georgia Aquarium.

The Georgia Aquarium's promoting Planet Shark, a special exhibit built by Shark expert Rodney Fox. While you can read more about it at its website, what was interesting was the use of giant "website-like" display panels to show shark physiology. The best information was on how few humans were killed by sharks versus the large number of sharks killed by people - no word about the famous shark attacks on the crew of the USS Indianapolis. The overall set of displays, designed to combat the idea that sharks are dangerous man-eating monsters, is effective and entertaining.

Video use was restricted to a degree, so that curtained much of the story I wanted to tell, until I met Hanna.

Hanna's a volunteer tour guide at The Georgia Aquarium who was waiting for an elevator as I was leaving. I happened to ask her how much time I had until closing and she told me. Frankly, her voice was so clear and perfect for a video I asked her if I could film her and she agreed. The result was what one of my constant video watchers Alan Molsted called one of the best videos I've ever done.

Hanna led a journey into a must see part of The Georgia Aquarium: the tube-like glased-in walkway that travels through a 6.3 million water tank. During our tour we saw divers above us who, Hanna informed, were "our visitors." One can pay between $200 and $300 to be part of a guided scuba dive tour and swim with, but not touch, the whale sharks. All one has to do is visit the Georgia Aquarium website and sign up.

Our tour ended at another giant water tank that's visible via an equally giant glass wall that must be two-stories high. As the video shows, its a breath-taking site. It would have been unseen here were it not for Hanna. Moreover, whoever's in charge of marketing for The Georgia Aquarium should make Hanna the paid star of a video tour series. She's that good on camera. Additionally, there should be a blogger day for the whole facility, not just Planet Shark.

In closing, the Georgia Aquarium's an incredible place to visit, either alone, with friends, or especially with kids, who just get pure joy out of the experience. Most of the visitors were families with young children, and all well-behaved and having fun.

Check it out.

Sunday, February 21, 2010

YouTube video channel Zennie62 reaches 12 million video views

The YouTube video channel Zennie62 has reached 12 million video views and 200,000 channel views as of Saturday, February 20th, and continuing a pattern of rapid growth that started in 2009 and has continued through 2010. Zennie62 on YouTube also has over 4,000 subscribers.

The YouTube video channel Zennie62 consists over 800 videos covering everything from politics to news, sports, tech, and entertainment and celebrity gossip. Zennie62 on YouTube is connected to the blog Zennie62.com, also at Zennie2005.blogspot.com. The Zennie62 blog is the center publication of a network of 100 blogs ran by Zennie62.com, of which this blogger, Zennie Abraham, is the executive producer.

The idea of Zennie62 is to bring "pure form video blogging" to the viewer. It's the simple practice of talking to the audience through a camcorder to tell a story or share a point of view, or as part of an interview with someone else. As video-blogging does not call for an elaborate set or expensive equipment, it can be done anywhere, at any time.

Here's one of Zennie62's most popular videos, this one on Susan Boyle:



And here's another one called "Fight in SF Fillmore":



Some of the videos are used for his national TV show The Blog Report with Zennie62 on CoLoursTV, DISH 9407.

Plans for 2010 include the upcoming NFL Draft Combine and The Academy Awards. Zennie62 has its first designated Associate Video-Blogger and seeks to form a team of video-bloggers in different cities. If you're interested, send an email to zennie@zennie62.com

Thursday, February 18, 2010

Joe Stack - Austin Texas plane crash suicide; Why?



YouTube, Metacafe, DailyMotion, Blip.tv and Viddler

The reasons for the actions aside, Joe Stack left 13 injured, 2 dead in Thursday's Austin, Texas crash suicide. The question everyone is asking is why? But unlike Amy Bishop, who left no note and is alive in jail, Joe Stack left a long note, and is dead.

By now, the pattern emerges of a person who was angry with the IRS, unhappy with Austin, Texas, and sad because of his own misfortunes in life. But that doesn't explain what set Joe Stack to aim an airplane into an Austin, Texas building. While Joe Stack was angry with the IRS, there's no hard evidence that Stack was formally involved with the Tea Party Movement.



A more rounded, human picture of Joe Stack is emerging. Stack was a guitarist who played in the Billy Eil Band, and while photos of his association with the group have been removed, the action was done after they were posted online and clues about him remain. 

"Joe Stack – Bass, Vocals, Accordion on Spook Lights of Marfa" appear on the website. That means whatever ills Joe Stack carried around with him, he used music to help him cope with life.

Joe Stack was by all appearances a normal person getting along in life. He was married, had friends, was employed, and played more than one band...and by accounts not badly.



The recollections that appear from those acquainted with Stack were that "He seemed incredibly decent and mild-mannered" as Patrick Beach wrote in The Austin American Stateman.

Pat Beach was shocked and Billy Eli couldn't believe it. According to Beach, Eli said:

"He was the most sort of even-keeled and sane person I ever played with. I know everybody says that, but it's true. He was just a normal-seeming guy. I never heard him raise his voice."

Eli's band wasn't the only one Joe Stack played in. Stack was also a member of an Austin-based band called The Last Straw. On their MySpace page, the band wrote "We found a great keyboardist named Joe Stack."

It's hard to find any example of anyone who had anything bad to say about Joe Stack. Michael Cerza, who talked to Pat Beach for his column, said this:


"My impression of Joe was a kind, quiet, not at all brooding or taciturn person," Cerza said. "I didn't sense anything boiling under the surface. He was very pleased to get married again, I know that. There was no indication in his actions or his words that he would harm anyone. And then he crashes into a building full of strangers, innocent people. I can't make those ends meet in my mind. The madness of the times, maybe."


Just exactly what made Joe Stack reach that boiling point, that edge he wrote of being close to where he set his home on fire with his wife and daughter in it, and crashed a plane into a building, is not known as of this writing.

Joe Stack seemed normal. But then so did George Sodoni, who, last August 2009, went into a fitness club and shot women, after writing a web-based rant on his inability to get laid. And so did Dr. Amy Bishop, who , last Friday, got up and shot three of her University of Alabama-Huntsville colleagues in cold blood, then seemed to deny it ever happened.

Something is really wrong.

Stay tuned.