Social Networking is really Social Broadcasting

Social Broadcasting

OK. To the view of this blogger, the term "Social Networking" is not only inappropriate, it's illogical. The correct term is really "Social Broadcasting" and if more people thought that way, they would understand how media has really changed over the last two decades and how to take advantage of the tools available to them.

Two events led to the use of the term Social Broadcasting for this blogger. First, on April 10, 2008, James Earl Buck used Twitter to get out of an Egyptian jail. What happened was that Buck, a University of California at Berkeley, or "Cal student", was in Mahalla, Egypt reportedly covering an anti-government protest when he and his colleague Mohammed Maree were arrested.

While being transported to jail, James Earl Buck used his cell phone to send a message that read "Arrested." (If it were me, I'd have sent a tweet rather than a message.) Eventually, bloggers and friends at Cal and around the World were activated. They got him a lawyer, and got him out of jail.

The second event is that a number of people, generally over 40 or 50 years of age, and for the most part in the advertising industry, ask why they should "do" social networking. They want to know why they should connect with people they do not know.

On Linkedin, the busines-oriented social broadcasting system, that question comes up so frequently it's become annoying. I give the same answer all the time: to get out a message. That's when I realized the reason many don't do social networking is because the very term itself is misleading. It's social broadcasting.

According to Wikipedia, the definition of "Broadcasting" is:

"..the distribution of audio and/or video signals which transmit programs to an audience. The audience may be the general public or a relatively large subset of the whole, such as children or young adults."

But that definition is outdated because it implies the use of electronic communications as practiced in the 20th Century with television and radio. The Internet changed all that, as websites and blogs, and mobile devices allow us to send text messages.

So, to that old definition of "broadcasting" one only has to add the word "text" to understand my point, so the definition now looks like this;

"..the distribution of text, audio and/or video signals which transmit programs to an audience. The audience may be the general public or a relatively large subset of the whole, such as children or young adults."

Think about that: "The audience may be the general public or a relatively large subset of the whole, such as children or young adults." It can also be your Facebook friends and Twitter followers or YouTube subscribers. Or all of them.

In my case, it's all of them. Zennie62 YouTube video distribution is done at times using Tubemogul, which permits me to upload one video to as many as eight different video distribution sites. Then the same video automatically goes to my Facebook, Friend Feed, and Twitter accounts. This is also true for Zennie62.com blog posts.

The distribution to my network of followers, friends, and subcribers is something I call my "horizontal broadcast network." Why? Because its "cross-platform," that is from Twitter to Friend Feed to Facebook and so on. Each one of those systems is a platform.

My "vertical broadcast network" is simply the number of people in that platform I have as friends, followers, or subscribers.

So by adding platforms you expand your network horizontally. By adding more people in each one you grow it vertically.

I use the Social Broadcasting System to get out information. My Facebook page is listed as for "networking." I'm not concerned about privacy issues on Facebook because there's nothing on it I don't want people to see. Many of my Facebook friends are people I have not met before. I'm using it for Social Broadcasting.  On Twitter, I practice "retweeting" which is just a way of passing on information from one broadcast network, or set of Twitter followers, to another - in this case, your own.

This is no different than the old newspaper distribution system of subscribers. In that case, one newspaper had so many subscribers. From the newspapers perspective, some knew the writers and publishers, but most did not.

But Social Broadcasting's cross-platform reach brings in the concept of going to a Twitter stream which is a lot like tuning into a radio station while driving. You can stay there or find another station. On Twiter, you can follow and unfollow with ease. That action alters the flow of information to you, and changes your broadcast reach as well.

Note that I did not mention who you should follow or friend. That's not the point, and marks the difference in thinking. The objective is to have a wide a reach as possible. Period.

You're in the broadcast business, like it or not, and for the simple reason that you can't perfectly control what anyone consumes that you chose to put out there.  If it's something that your friends, think is worth sharing with someone you don't know; you're plan of control is trashed. Once it's out, it's gone.

If you think about Social Networking as Social Broadcasting, then you see we're all really social broadcasters. And that's how media has changed and why Old Media suffers. Communications technology has caused millions of small media production efforts to spring up, if we consider cell phone and especially smart phones.

An advertiser can chose to sponsor a media effort with someone you and I never heard of just because of that person's reach. And that person may have just a computer, a blog, and a cell phone. Two decades ago, that was unheard of; ad money flowed to newspapers like The New York Times and The San Francisco Chronicle and The Chicago Tribune.

Not any more.

What, then, is the answer for The New York Times and The San Francisco Chronicle and The Chicago Tribune? To team up, or buy up, blogs and websites. That's the only way to expand the Old Media brand. Not one of the Old Media companies can make as many blogs that have the same impact as buying existing ones with set a audience Social Broadcasting base (because they're likely to have a Twitter account and YouTube accounts as well).

The other answer is to copy Associated Content, Examiner.com, and Gather.com, and add writers and pay them based on a traffic-based estimate.

Or perhaps the best approach for Old Media (The New York Times and The San Francisco Chronicle and The Chicago Tribune as examples)  is some combination of both.  

From the ad agency perspective, the idea that Social Networking doesn't work can be changed if the agency thinks of it as Social Broadcasting. Then the idea of "media buys" is much different and extends far beyond television and into not just blogs and websites, but someone's Twitter account too.

But even with all that, it's only a dent (but if played correctly a big one) in the total sea of media producers. Why? Because that set of people includes you and me, and the teenager with the cell phone who texts every minute about every thing, and uses Twitter to retweet any tweet on Justin Bieber.

We're all social broadcasters. We're just too busy thinking of social networking to see it.

McDonalds Shrek glass recall: thank Rep. Jackie Speier (D-CA)

Movie product tie-ins are common and many new products are aimed at kids. That's why the news of the McDonalds Shrek glass recall is so terrible. But first, thank the Office of Congresswoman Jackie Speier for the discovery of the problem.

According to the San Francisco Chronicle via the Associated Press, there were 12 million McDonalds Shrek glasses on the market: all of them must be recalled after a discovery by the U.S. Consumer Product Safety Commission.

The glasses are tainted with Cadmium, a carcinogen that can cause "long term adverse health effects." While that's in the recall notice, along with the news that the discovery came from the Office of Congresswoman Jackie Speier from California, that news is buried way down deep in in the Associated Press article.

The article also makes it seem as if the Consumer Product Safety Commission made the discovery. You have to read the entire, long work to see that it was Rep. Jackie Speier's office who made the find base on an anonymous tip. Spier issued this statement:

"Our children's health should not depend on the consciences of anonymous sources. Although McDonald's did the right thing by recalling these products, we need stronger testing standards to ensure that all children's products are proven safe before they hit the shelves," said Speier. "Cadmium is a toxic substance that is extremely dangerous to the developmental health of children."

Here's the text from the recall notice and the link to the web page containing it:

McDonald’s Recalls Movie Themed Drinking Glasses Due to Potential Cadmium Risk

WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.

Name of Product: “Shrek Forever After 3D” Collectable Drinking Glasses

Units: About 12 million

Manufacturer: ARC International, of Millville, NJ.

Distributor: McDonald’s Corp., Oakbrook, Ill.

Hazard: The designs on the glasses contain cadmium. Long term exposure to cadmium can cause adverse health effects.

Incidents/Injuries: None reported.

Description: The “Shrek Forever After 3D” collectable drinking glass are 16 ounce glasses that came in four designs, Shrek, Fiona, Puss n’ Boots, and Donkey.

Sold exclusively at: McDonald’s restaurants nationwide from May 2010 into June 2010 for about $2.

Manufactured in: United States

Remedy: McDonald’s is asking consumers to immediately stop using the glass out of an abundance of caution. Visit www.mcdonalds.com/glasses for additional instructions on how to obtain a full refund.

Consumer Contact: For additional information, contact McDonald’s toll-free at (800) 244-6227 between 9 a.m. and 5 p.m. CT Monday through Friday or visit the firm’s website at www.mcdonalds.com/glasses

Note: CPSC was made aware of issues with this product through the Office of Congresswoman Jackie Speier from California.

If you want to thank Rep. Jackie Speier's office, visit their website here:  http://speier.house.gov/

Tila Tequila in row with Zennie62's Nikki Raney

Nikki Raney has advice for Tila

Tila Tequila is a celebrity who's very familiar to readers of this space. The combative reality TV show star, and former wife-to-be of the late Casey Johnson, loves to get in the mix with people.  First it was Perez Hilton and now its Nikki Raney.

Nikki Raney is a star blogger and journalist at Zennie62.com.    But before we look more into that and her row with Tila Tequila, some background on Tila Tequila from this space' perspective.

In the middle of accusing San Diego Chargers Linebacker Shawne Merriman of assault, when he was just trying to stop her from driving drunk, this space revealed what Tila said about herself:

"i like people who are really fucked up...I am very high strung and suffer from multiple personalities...I do a lot of things that are self destructive. I try not to...I am also bi-polar so that should explain my irratic postings."

Here's the video on the entire incident between Merriman and Tila Tequila:



Of course, the charges against Shawne Merriman were dropped and after it was revealed that Tila lied; Tila Tequila said she did not drink but in one video was seen living it up with the bubbly.

After that, Tequila tried various ways of gaining attention, which just drew more critics, who then criticized her. That led Tila Tequila to start her own blog called Miss Tila OMG, with the idea of getting gossip revenge on all who said mean things about her. In other words, a gossip blog.

But Tila Tequila doens't want to be called a gossip blogger; she says she's a journalist. That's 180 degrees opposite this blogger, who never claimed to be a journalist. Fortunately, Nikki Raney was here to provide much needed guidance to the poor celeb, but Tila wasn't having it.

Tila blocked Nikki Raney from commenting on her blogsite. Now unlike some commenters Nikki is not hateful and gives great feedback. In fact, that's how Nikki Rany came to be at Zennie62.com. She's a celeb gossip and "future of media" blogger and gaining a following. One that's sure to increase after this row with Tila Tequila's put out there. Here's Nikki's blog post comment on that:

Today, Tila Tequila called herself a journalist on her blog. That was the last straw for me...Somehow, Miss Tila finds a way to incorporate herself into every blog entry.

I really never wanted to post a rude or judgmental post about anyone, but I think that enough is enough. I already wrote how there is a difference between blogging and journalism, but this is something that needs to be addressed.

Tila Tequila has blocked me from commenting on her blog, because of how critical I have been. This is not meant to be a hateful rant, but meant to inform and educate about what blogging is.

Tequila claims to run a celebrity gossip blog which costs so much money to run, but it is filled with articles that are about things that happened a few days prior. She also has a section called "hottie of the week" which she has updated five times in the span of 3 days. She has made herself "hottie of the week" three times.

In her blog post Nikki does a great job of exposing Tila's mistruths; it's worth reading and part of a three blog series on Tila; you have to read about Tila as "an army of one" here: click.

I closing, this blogger has nothing but love for Tila Tequila. (If Tila wants to call herself "hottie of the week", cool, but include some other women!) We all know this is a game; bloggers, you can't take it too seriously or you lose grip on reality. Let's hope that hasn't happened to Tila.

Stay tuned. And hey Tila, treat Nikki well, will ya?

YouTube Turns 5: My YouTube Story - Zennie62

YouTube turns 5 years old and this is my third installment to celebrate YouTube's fifth birthday.

 This blog post presents the video called YouTube Turns 5: My YouTube Story.

For me, all of this started when I was using a camcorder at the 2006 NFL Draft and interviewed my friend Oakland Raiders Legend and Stanford Hall of Famer Michael Dotterer as we were walking to 21 Club restaurant in New York City.

On the way, Michael said "you're a vlogger, You should start video-blogging" or words to that effect. He also mentioned an online show called Rocketboom.   That was here:



Later that year I was lucky enough to attend Vloggercon in San Francisco, and met a lot of interesting people including Irina Slutsky and Schlomo Rabinowitz, who produced the event:



The stars of Vloggercon were Amanda Congdon and Andrew Michael Baron the founders of Rocketboom. While not YouTube stars, Amanda and Andrew's daily video news show with videos hosted on their own site, drew as much as 125,000 viewers a day, and over 1 million during their celebrated argument over control of the company. That happened just a month after this presentation:



While their argument was nasty and publicly displayed it served to shine light on the value of video-blogging and vloggers.

It was also an example of what was possible for me.

In 2007 I became a YouTube Partner, which means I draw a monthly check based on the views my videos generate. That set in motion a number of events, from being on the CNN / YouTube Democratic Debate and the "coin question"...



Which now-Vice President Joe Biden answered very well at the debate:



That started a major change in my life and led to to being on my first national TV show, and on CNN, and one of my favorite videos:



And later that year I met YouTube Founder Chad Hurley at the BizWorld Luncheon:



Then there was the 2008 Democratic National Convention, and CNN's Jessica Ellis found me to be their on the scene iReporter. Of course, YouTube was right there with me and Matthew Modine and Willie Brown:



As of this writing I have posted 942 videos on YouTube and heading toward my 1,000th. I officially joined YouTube in April of 2006, so I'm past my 4th year mark with YouTube. But what's changed is that now I feel like I'm part of the YouTube family:



YouTube and vlogging have made me a better, more confident, and more thoughful person. It's actually helped my game business Sports Business Simulations, and for me, now, I have two jobs that I have to figure out how to merge into one. Whatever it comes to be, YouTube will be a part of it.

And yes, YouTube fixed my Channel, Zennie62.

Atlanta Bar and Grill Max Lager's has Atlanta Beer Week

Max Lager's Atlanta 

You may remember Max Lager's American Bar and Grill on 320 Peachtree Street in Atlanta as a place I visited while in Atlanta for Mom and during the Winter Olympics? Well, I'm back and this time the place that feels like Cheers has something called Atlanta Beer Week on May 16th through May 23rd.

In the video above Jessica took her first attempt at vlogging and scored a "A" in talking about the event. She also told me there's going to be some kind of happening each day during the Atlanta Beer Week period, from Acoustic Sunset and Max Brews at 6:30 PM on May 16th to a tour or the "great beer nations" on the 23rd.

I just wonder how far around the World one can go?

At any rate, check out Max Lager's when you're in Atlanta, and as a note this promo was done even though I paid for the great food and drink! And I'd do it again. I always have fun at Alan LeBlanc's place in downtown Atlanta. And give Jessica the business, if you know what I mean!

www.maxlagers.com